The Top Free Tools For Amazon Product Research

As an Amazon seller juggling numerous tasks, it can be tough to allocate time for comparing essential tools. To streamline your operations, we’ve delved into the realm of Amazon Product Research Tools and curated the finest free options for you.

Top 5 Free Amazon Analytics Tools

Being an Amazon seller involves a lot of number-crunching, and managing data can be costly. That’s why you’re always on the lookout for free tools to simplify your tasks.

Thankfully, there’s a wealth of robust Amazon seller analytics tools available at no cost. These tools enable you to analyze keywords, generate sales estimates, and discover new product niches effortlessly.

Here are five essential free tools every Amazon seller should incorporate into their regular toolkit.

Google Trends

Google offers a suite of free tools, and Google Trends stands out as particularly beneficial for Amazon sellers. Google Trends is an online search tool that tracks the popularity of keywords over time, offering data from as far back as 2004 to the present day.

With Google Trends, you can pinpoint niche markets and understand how keyword performance varies by region. Moreover, you can identify seasonal search terms; for instance, “snow boots” would likely peak in popularity during winter. By analyzing trends, you can uncover patterns that inform your product strategy.

Camel Camel Camel

CamelCamelCamel serves as a free Amazon price tracker, enabling you to monitor products and receive alerts when prices decrease. This feature makes it an invaluable FBA tool for staying informed about the performance of your most important products.

Moreover, CamelCamelCamel provides Amazon price history charts, allowing you to analyze how prices have fluctuated for nearly any product listed on Amazon.

FBA Revenue Calculator

An indispensable free tool for product sellers is found right within Amazon Seller Central: the Fulfillment by Amazon (FBA) Revenue Calculator. This tool enables you to “see real-time cost comparisons between your fulfillment and our offering for customer orders fulfilled on Amazon.com,” as stated on the website.

Mastering the FBA calculator is crucial for accurately estimating Amazon fees. It provides insights into the costs associated with selling your products, empowering you to prioritize products effectively.

AMZ Base

AMZBase is a free tool that scours ASINs and descriptions for products you can sell on Amazon so you don’t have to do it manually. It also calculates FBA fees to estimate potential profits.

AMZBase, which is a Google Chrome plug-in, connects to the aforementioned camelcamelcamel to show historical prices of a product with one click. You’ll also be able to roll your cursor over a product image to get the ASIN and description information.

Unicorn Smasher


Unicorn Smasher is a robust product research tool designed for Amazon sellers seeking quick insights to inform their product decisions. This Chrome plug-in offers a comprehensive dashboard for research management, displaying key metrics such as bestseller ranks, reviews, ratings, estimates, and market analysis across Amazon.

With Unicorn Smasher, sellers can conveniently access variations, rank, and reviews for a product directly within their browser. Moreover, the tool provides estimates for sales and revenue based on extensive data from tens of thousands of products listed on Amazon.

Our Amazon Software Top Picks

Amazon Seller Data

As an Amazon seller, you’re well aware that leveraging data can be the key to success in a competitive marketplace. However, obtaining and managing Amazon seller data comes with its own set of challenges and idiosyncrasies. This guide aims to illuminate the various avenues available for accessing and handling Amazon seller data, while also highlighting the potential implications each option may have on your business.

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